Conducting employee engagement surveys is a useful way of gathering insight into what is important to your employees. However, what can the surveys measure and what will the feedback allow you to do?
Five Key Reasons why employee engagement surveys should be carried out in your organization.
1) Measure Employee Engagement: The primary reason for issuing engagement surveys is to measure the engagement level of your employees. Measuring the key drivers of engagement within your organization will allow you to assess whether your employees are engaged or disengaged.
While there are no standard drivers of engagement, some commonly assessed factors are: advancement, recognition, pay & benefits, job role, training & development opportunities, leadership, work environment, etc.
2) Give Employees a Voice: Engagement surveys are crucial because they give employees a venue for open feedback. It is an opportunity to establish two-way communication and involve employees in the development process by giving them a direct voice to the management team.
Being actively involved in the planning process makes employees realize that they have a stake in the company and that their opinions are valued.
3) Increase Employee Engagement: Once the engagement of your employees has been assessed then an action plan can be created to increase engagement.
The information obtained from the assessment will identify strengths and opportunities for improving engagement in your organization.
4) Direct Organizational Growth: Knowing how the company measures on areas such as employee satisfaction, management/leadership effectiveness and working environment will give the company tangible objectives for change.
Assessing engagement will also allow you to identify areas of best practice within the organization. A specific department might rate very high on engagement and by analyzing the data you can gain insight into how they are achieving it and implement best practices throughout the organization. Simply put, engagement survey feedback will give you valuable actionable data that you can implement for organizational growth.
5) Benchmark Results: Conducting employee engagement surveys will allow the company to benchmark the data for comparison purposes. You can look at particular results and compare them with industry-specific data to gain an understanding of how your company performs with similar organizations.
Benchmarking will also allow you to identify whether any issues are specific to your company or are industry-wide. If the data shows that only 20% of your employees are satisfied with development opportunities you can compare this to the results of other employers to see if this is a typical finding or one that requires improvement.
So what are you waiting for ……… contact us!